February 2020: PUMA SE announced the signing of a long-term deal with Athletics South Africa (ASA) for being its official sponsor. The deal includes acquisition of branding rights, licensing rights as well as opportunity to create experiential moments and pop-up retail for all events. Moreover, all South African athletes will also wear the brand’s kits at all International Amateur Athletic Federation (IAAF) events.
January 2020: adidas AG announced that for the first time in the year 2020 the company has planned to utilize more than half of the polyester made from recycled plastic waste for the manufacturing of their products.
Author Credits: Parul Atri
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