Laundry Detergent Pods Market Trends

Growth Drivers

• Rising Popularity of High-Efficiency (HE) Detergents

Growing concern for shortage of water around the globe and amount of water wasted during the process of cleaning of clothes in laundry machines is raising the demand for high-efficiency (HE) detergents that are used at a minimum quantity to gain maximum number of washes. HE detergents provides maximum cleaning performance when applied in HE washers and helps to achieve energy and water savings.

Moreover, HE detergents are thick concentrated liquids which helps to keep the washer in excellent working condition. The biggest concern with conventional detergents is to decide the exact quantity of detergent required for a certain load of laundry. Liquid detergent pods come in pre-determined dose and thereby helps from the excessive use of detergent which might harm the fabric and reduce the fabric’s life.

• Growing Awareness for Laundry Detergent Pods

Detergent manufacturers are increasingly spending on celebrity endorsements so as to create awareness amongst consumers for laundry detergent pods. Additionally, several strategies have been adopted by manufacturers so as to convince the consumers to try these products. Celebrity endorsements provide an extra edge of brand recognition and credibility to detergent manufacturers and helps to gain instant recognition, trust and traction in both domestic and commercial applications. Manufacturers have also further utilized the online e-commerce distribution channel for the availability of laundry detergent pods amongst the consumers at an ease. The companies are also investing heavily to create product awareness in the rural and semi-urban population in the developing economies, where the adoption of washing machines is increasing at a rapid pace. Such factors are anticipated to drive the growth of the global laundry detergent pods market in the upcoming years.

Challenges

• High Prices of Laundry Detergent Pods and Concerns for Poisoning

The laundry detergent pods are highly concentrated liquid and are often dangerous when consumed. Many children mistakenly consume the brightly colored packets of the laundry detergent pods as the packaging resembles to that of hard candies, leading to many death cases. Owing to such a factor, several restrictions were recorded for the product in the past. Moreover, laundry detergent pods are priced at a higher end for which the product might not be widely accepted across many developing countries. Such factors are anticipated to hinder the growth of the global laundry detergent pods market during the forecast period.