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Laundry Detergent Pods Market size was valued at USD 11.37 billion in 2023 and is likely to cross USD 26.1 billion by 2036, expanding at more than 6.6% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of laundry detergent pods is estimated at USD 11.97 billion.
The laundry detergent pods market is thriving on the back of high superiority of laundry detergent pods when compared to other liquid or powder detergents. Moreover, increasing shipments of detergents on the back of rising demand for laundry products around the globe is also anticipated to contribute significantly towards the growth of the laundry detergent pods market.
Growth Drivers
Growing concern for shortage of water around the globe and amount of water wasted during the process of cleaning of clothes in laundry machines is raising the demand for high-efficiency (HE) detergents that are used at a minimum quantity to gain maximum number of washes. HE detergents provides maximum cleaning performance when applied in HE washers and helps to achieve energy and water savings.
Moreover, HE detergents are thick concentrated liquids which helps to keep the washer in excellent working condition. The biggest concern with conventional detergents is to decide the exact quantity of detergent required for a certain load of laundry. Liquid detergent pods come in pre-determined dose and thereby helps from the excessive use of detergent which might harm the fabric and reduce the fabric’s life.
Detergent manufacturers are increasingly spending on celebrity endorsements so as to create awareness amongst consumers for laundry detergent pods. Additionally, several strategies have been adopted by manufacturers so as to convince the consumers to try these products. Celebrity endorsements provide an extra edge of brand recognition and credibility to detergent manufacturers and helps to gain instant recognition, trust and traction in both domestic and commercial applications. Manufacturers have also further utilized the online e-commerce distribution channel for the availability of laundry detergent pods amongst the consumers at an ease. The companies are also investing heavily to create product awareness in the rural and semi-urban population in the developing economies, where the adoption of washing machines is increasing at a rapid pace. Such factors are anticipated to drive the growth of the global laundry detergent pods market in the upcoming years.
Challenges
The laundry detergent pods are highly concentrated liquid and are often dangerous when consumed. Many children mistakenly consume the brightly colored packets of the laundry detergent pods as the packaging resembles to that of hard candies, leading to many death cases. Owing to such a factor, several restrictions were recorded for the product in the past. Moreover, laundry detergent pods are priced at a higher end for which the product might not be widely accepted across many developing countries. Such factors are anticipated to hinder the growth of the global laundry detergent pods market during the forecast period.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
6.6% |
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Base Year Market Size (2023) |
USD 11.37 billion |
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Forecast Year Market Size (2036) |
USD 26.1 billion |
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Regional Scope |
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commercial, out of which, domestic segment is anticipated to hold the largest market share on the back of growing acceptance of washing machine as a household appliance amongst consumers. Consumers around the globe are shifting towards electrical consumer appliances which makes their life easier and convenient. Products such as washing machine are widely accepted owing to the numerous benefits provided by the appliance, such as saving time of the user while the user can focus on other important tasks. Moreover, washing machine manufacturers recommend using laundry detergent pods as they help to maintain longer life of the machines. The concentrated liquid in the laundry detergent pods does not contain slow dissolving components which usually gets stuck in different parts of the washing machine and forms a layer affecting the machine’s performance.
Our in-depth analysis of the global market includes the following segments:
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By Product |
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By Application |
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By Distribution Channel |
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On the basis of regional analysis, the global laundry detergent pods market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
North America industry is likely to dominate majority revenue share by 2036, led by growing demand for innovative products in household care that provide convenience, sustainability and flexibility amongst the consumers in the region. usually contains a mixture of detergent, stain remover and cloth brightener, which seems appealing to consumers. Additionally, growing need for products amongst hoteliers in the region that helps them to maintain their service standards is also anticipated to promote significantly towards the growth of the laundry detergent pods market in the region throughout the forecast period.
Unilever announced that it has achieved a breakthrough innovation in the laundry category with Persil Powergems which a new kind of premium detergent that is neither powder nor liquid.
Church & Dwight Co., Inc. announced that it has developed a new product called the “ARM & HAMMER™ Plus OxiClean™ Super Concentrated Liquid Laundry Detergent” which is an innovative and affordable solution from the house of its sub-brand ARM & HAMMER™.
Author Credits: Parul Atri
Copyright © 2024 Research Nester. All Rights Reserved
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