North America industry is estimated to hold largest revenue share of 36% by 2037, backed by the surging awareness regarding the benefits of natural beauty products over chemical products, and increasing tendency in people to splurge more amount for buying expensive herbal skin care products in the region. For instance, as per a consumer survey in 2022, around 59% of American consumers stated that they prefer to pay 36–42% more for “green” versions of their typical cosmetics and personal care items.
Author Credits: Parul Atri
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