Gift Cards Market Share

North America Market Statistics

The gift cards market in North America is set to hold the largest size during the forecast period. The surge in digital payments as an alternative to cash in several industries such as retail, banking, corporate, hospitality, institutes, and more. The gain in this sector will augment the real-time payments value in the near future. Moreover, the United States Agency for International Development (USAID) announced WiDEF (Women in the Digital Economy Fund) in the White House in 2023, this was a digital inclusion partnership to include women-led tools, solutions, and products. USAID provided about USD 50 million in GEEA (Gender Equity and Equality Action), while Inclusive Development Hub provided USD 500,000, especially for disability inclusion.

In the U.S., gift-giving is highly appreciated for occasions such as birthdays, weddings, graduation, holidays, and many more. A survey done by Research Nester in 2021, estimated that the searches for “online gift” witnessed a lucrative growth of 80% from the year 2019 to 2020.

Canada showed that companies and retailers that use gift cards as promotions are highly expected to have more loyal customers. A report published in 2024 based on a survey, that more than 80% of the people who received corporate gifts in the last 2 years felt closer to their company. Furthermore, about 25% of the surveyors said it's the best way to connect with customers.

APAC Market Analysis

Asia Pacific will also encounter a huge growth in the gift cards market value during the forecast period with a revenue size of about USD 387.6 billion. This region will account for the second position in this landscape owing to the surge in internet penetration along with the internet literacy in this region. The Mobile Economy Asia Pacific 2022 estimated that in 2021 internet users surpassed by 1.2 billion in APAC, which is about 45% of the APAC population.

In China, there has been an increase in disposable income coupled with the increase in population which prioritizes personalized and occasion-based gifting. According to a report in

The ICT infrastructure in Japan is improving which improves the gift cards market demand in this country.