Key players in the furniture rental market are employing various tactics such as dynamic pricing models, new product offerings, expansion into high-potential regions, branding, and mergers & acquisitions. Subscription-based pricing is aiding companies to attract a wider consumer base. In this model, customers pay a fixed monthly fee for furniture use, which provides a predictable and consistent revenue stream for businesses and is attractive to customers with different budgets and lifestyles.
Expansion of product offerings keeps customers engaging as these platforms offer a one-stop shop for temporary home needs. Industry giants are increasingly targeting urban locations where mobility is high and people prefer renting more than owning. Furthermore, collaboration with furniture designers and real estate companies is aiding them to expand their furniture rental market reach and bring in new customers.
Some of the key players include:
Author Credits: Radhika Pawar
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