June 05, 2020: Reacting to the trending hashtag “#blacklivesmatter" after the death of George Floyd in police custody on May 25, 2020, Converse committed to working with Nike and Jordan to pledge $40 million over the next four years to support the Black communities by focussing on organizations promoting social justice, boosting education and battling racial inequality.
May 27, 2020: Under Armour tweeted how proud they are to support the LGBTQ+ diversity in sport year-round and launched its newest collection called UA Pride collection.
Author Credits: Parul Atri
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