Full Service Digital Marketing Agencies Segmentation
Service (Search Engine Optimization, Social Media Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Affiliate Marketing)
The social media marketing segment in the full service digital marketing agencies market is expected to grow at the fastest CAGR of 9.81%. The demand for social media marketing is owing to the high utilization of such services in the North American region. These social media platforms enable businesses to communicate with customers to promote their brands, improve sales, and drive traffic to their websites. For instance, the percentage of adults in the United States who use social media increased from 5% in 2005 to 72% in 2021 that uses some type of social media in the country.
End-Users (Media & Entertainment, IT & Telecommunications, Retail & E-commerce, BFSI, Manufacturing, Education)
By the end of 2037, the full service digital marketing agencies market from the media & entertainment segment is estimated to gain the largest revenue share. Digital Marketing Agencies play an important part in media and entertainment since they promote and advertise companies or films via social media or search engines to attract final consumers. One of the instances of digital marketing services that agencies typically focus on for media and entertainment is video content. Thus, branding and promoting businesses or films through social media influencers also play a part. Factors such as the increasing need for web content management will aid media and entertainment market growth. For instance, according to the India Brand Equity Foundation, the media and entertainment industry in India grew at 19.9% in 2022 and the industry is expected to reach USD 53.99 billion by 2026. Furthermore, according to the International Trade Administration, U.S. Department of Commerce, the. media and entertainment sector in the United States is the largest across the globe at USD 660 billion owing to the presence of major players offering streaming services and subscriptions for digital media.
Our in-depth analysis of the global market includes the following segments:
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