Fruit Vinegar Market Trends

Growth Drivers

• Rise in the Organized Food Service
  The demand for fruit vinegar is increasing widely with the increase in quick service restaurants, hotels, lounges, cafes and fine dining restaurants. Further, these standalone players use fruit vinegar as an essential ingredient for the preparation of final dish. Moreover, growth in the organized retail sector and rising promotions of fruit vinegar products by the manufacturers to attract customers is accelerating the demand for fruit vinegars.
• Increase in Health Consciousness among Consumers
  A significant rise in the disposable income level of consumers along with the changing dietary patterns is rising health consciousness among consumers. The rising health concerns are on the back of presence of various bioactive compounds such as amino acids, organic acids and polyphenols along with the essential nutrients in fruit vinegar. In addition, increasing knowledge about the impact of nutrients on human health is leading to the high demand for good quality fruit vinegar products. Out of all the fruit vinegars, apple cider vinegar is packed with health & skincare benefits. Apple cider vinegar is rich in antioxidants and promotes healthy body weight, contains essential minerals for the body to ensure new bone cells along with its insulin sensitivity in the body. Hence, these factors are anticipated to drive the growth of the fruit vinegar market during the forecast period.

Challenges

• Allergic Reactions to Some Individuals
  The allergic reactions associated with the consumption of fruit vinegar for some of the individuals are expected to hamper the growth of the market. Those allergic reactions may include vomiting and diarrhoea, which can impact the breathing and life situation of the individual if not immediately treated. Therefore, rising concerns about possible side effects related to fruit vinegar is predicted to hinder the fruit vinegar market growth.