Free-to-air Services Market Size

Free-to-air Services Market size is assessed at USD 129.7 billion in 2024 and is expected to exceed USD 393.9 billion by the end of 2037, expanding at over 9.7% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of free-to-air (FTA) services is estimated at USD 142.2 billion. The market growth is stimulated by the worldwide rising population and network accessibility. Content creators aim to spread their work globally to create a larger audience base. This is further increasing the demand for stronger on-air networking technologies for easy and affordable access. Several data service providers are investing in development to offer powerful connectivity.

In April 2023, NTT and Cisco enabled mobile private 5G network systems for RWTH Aachen University. Such strong network systems promote the availability of seamless and consumer-specific connectivity with streaming platforms. The adoption of advanced technology in this sector is supporting the service providers to compete with OTTs. New 4K satellite broadcasting is improving the viewer experience, further attracting more audience. The elevated systems can deliver crisp audio-visual quality, fulfilling the demand for HD and UHD resolutions.

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of the free-to-air (FTA) services market was over USD 129.7 billion.

The market size for the free-to-air (FTA) services market is projected to reach USD 393.9 billion by the end of 2037 expanding at a CAGR of 9.7% during the forecast period i.e., between 2025-2037.

The major players in the market are British Broadcasting Corporation, Australian Broadcasting Corporation, China Central Television, Columbia Broadcasting System, Die ARD, Nine Entertainment Co. Holdings Limited, Public Broadcasting Service, Seven West Media Limited, and others.

In terms of platform, the terrestrial segment is anticipated to garner the largest market share of 40.2% by 2037 and display lucrative growth opportunities during 2025-2037.

The market in Asia Pacific is projected to hold the largest market share of 40.6% by the end of 2037 and provide more business opportunities in the future.

Free-to-air Services Market Size