Free-to-air Services Market Analysis

Platform Segment Analysis

Based on the platform, the terrestrial segment is poised to hold free-to-air services market share of over 40.2% by the end of 2035, due to their wide coverage and cost-free access. Terrestrial TVs provide high-definition content display, elevating the viewer experience. The simplicity and convenience of setting up terrestrial TV stations require minimal equipment, making it cost-effective. Technologies such as DTT (Digital Terrestrial Television) are attracting consumers to invest in this segment. Companies are also merging different programming for better functionality.  In March 2020, Sisvel launched a new patent pool related to the DVB-SIS standard, allowing terrestrial retransmission of signals addressing the DTH satellite receivers program. Integration of HD and UHD is also revolutionizing the Terrestrial FTA services industry. The government is also preserving the installed DTTs due to their reliability. According to an article published by the UK government, in 2023, it has been legislated to secure the continuity of DTT until at least 2035.

Service Segment Analysis

The television segment in free-to-air (FTA) services market is estimated to register the highest revenue during the forecast years. From past years to the present scenario, television has always captured a massive amount of viewer engagement. New additional features such as 8K resolutions in picture quality are encouraging consumers to purchase premium television sets. Manufacturers are incorporating multi-functionality in the devices, making them able to adopt digital broadcasting and streaming. FTA service providers are also launching affordable yearly packages to attract more audiences.  Advanced devices such as smart TVs are increasingly in high demand to go along with FTA services.

Our in-depth analysis of the global free-to-air (FTA) services market includes the following segments: