Authentication and Brand Protection Market Size

Authentication and Brand Protection Market size is expected to cross USD 5.1 Billion by the end of 2036, growing at a CAGR of 4.5% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of authentication and brand protection was over USD 2.9 Billion. The market's increase may be ascribed to the growing emphasis on maintaining the integrity of products & brands, and the government's strict enforcement of anti-counterfeiting laws. More than 85% of buyers are deemed unlikely to purchase a product in 2019 following an encounter with erroneous product info. Approximately 84% of people scan and shop for products using barcodes.

Furthermore, a number of industrial verticals, such as automotive, food & beverage, agricultural, apparel, and pharmaceutical, are expected to have a growing demand for authentication and brand protection in the near future, which is expected to present numerous prospects for authentication and brand protection market expansion.