Authentication and Brand Protection Market Outlook:
Authentication and Brand Protection Market size was valued at USD 3.7 billion in 2025 and is likely to cross USD 8.84 billion by 2035, expanding at more than 9.1% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of authentication and brand protection is estimated at USD 4 billion.
The market growth can be ascribed to growing emphasis on maintaining the integrity of products & brands, and the government's strict enforcement of anti-counterfeiting laws. More than 85% of buyers are deemed unlikely to purchase a product in 2019 following an encounter with erroneous product info. Approximately 84% of people scan and shop for products using barcodes. Furthermore, a number of industrial verticals, such as automotive, food & beverage, agricultural, apparel, and pharmaceutical, are expected to have a growing demand for authentication and brand protection in the near future.
