Authentication and Brand Protection Market Size

Authentication and Brand Protection Market size was valued at USD 3.11 billion in 2024 and is expected to exceed USD 8.87 billion by the end of 2037, expanding at over 8.4% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of authentication and brand protection is evaluated at USD 3.32 billion.

The market's increase may be ascribed to the growing emphasis on maintaining the integrity of products & brands, and the government's strict enforcement of anti-counterfeiting laws. More than 85% of buyers are deemed unlikely to purchase a product in 2019 following an encounter with erroneous product info. Approximately 84% of people scan and shop for products using barcodes.

Furthermore, a number of industrial verticals, such as automotive, food & beverage, agricultural, apparel, and pharmaceutical, are expected to have a growing demand for authentication and brand protection in the near future, which is expected to present numerous prospects for authentication and brand protection market expansion.

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of authentication and brand protection is evaluated at USD 3.32 billion.

The authentication and brand protection market size was valued at USD 3.11 billion in 2024 and is expected to exceed USD 8.87 billion by the end of 2037, expanding at over 8.4% CAGR during the forecast period i.e., between 2025-2037. Growing emphasis on protecting products and brand integrity and stringent anti-counterfeiting regulations enforced by the government will drive the market growth.

North America industry is set to dominate majority revenue share 32% by 2037, impelled by presence of key players in the region.

The major players in the market are Merck & Co., Inc., Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A., and others.

Authentication and Brand Protection Market Size