Authentication and Brand Protection Market Share

North American Market Forecast

The authentication and brand protection market in the North America region is projected to hold the largest revenue share of about 32% during the forecast period owing to being one of the leading areas for food and beverage and pharmaceutical applications. In 2022, the total amount of money spent on pharmaceuticals in the US was estimated to be around USD 574 billion. During 2012 and 2022, spending rose annually. Numerous businesses in North America are investing in and concentrating on the advancement of cutting-edge forensic and brand protection technologies. Furthermore, the region's market has been expanding because to laws and policies put in place by the member states to combat counterfeiting. The market for trademark protection and authentication is expanding in the area due to each of these considerations.

APAC Market Statistics

The authentication and brand protection market in the Asia Pacific region is anticipated to account for around 25% of the revenue share by 2036,  due to China's high industrial throughput and the region's expanding use of brand authentication and brand protection. According to figures released by the United Nations Statistics Division, China was responsible for 28.7% of global manufacturing output in 2019. The region's market is expected to increase in the future years due to the fast expansion of the medical industry as well as growing industry participants' awareness of brand protection technologies.