Authentication and Brand Protection Market Analysis

Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverages, Tobacco, Clothing, Cosmetics)

The medical segment is expected to hold 35% share of the global authentication and brand protection market during the forecast period. In medical applications, authentication and brand protection are crucial because counterfeit pharmaceutical products put patients' health at risk and hurt the standing of pharmaceutical corporations. Additionally, the government's establishment of stringent guidelines and procedures related to the counterfeiting of pharmaceuticals. The Pharmaceutical Security Institute recorded 196 instances of pharmaceutical crime in 2002. But over time, the yearly total of these instances rose dramatically, reaching over 6,600 in 2022.

Offering (Security Labels, Security Inks, Holograms)

Authentication and brand protection market from the security labels segment is anticipated to hold the largest revenue share of about 48% by 2036. The growth of the segment in this market is due to materials designed to improve the dependability and security of products, documents, or packaging including security labels. In addition, preventing unauthorized handling, tampering, and forging is their primary goal. They will show signs of tampering or manipulation if an attempt is made to remove or change the labels. The growth of the segment is attributed to the widespread use of barcodes in the manufacturing process to verify the legitimacy of materials, goods, and printed packaging by adding a unique HD code. In addition to this, it is anticipated that the growing demand to look into and validate the authenticity of products will propel this market segment's growth going forward.

Our in-depth analysis of the global market includes the following segments:

Offering	Security Labels Security Inks Holograms
Technology	Overt Covert Digital Forensic
Authentication Mode	Smartphone Authentication Blockchain Authentication
Application	Consumer Electronics Automotive Medical Chemical Food & Beverages Tobacco Clothing Cosmetics

Frequently Asked Questions (FAQ)

Growing emphasis on protecting products and brand integrity and stringent anti-counterfeiting regulations enforced by the government are the major factors driving the growth of the authentication and brand protection market.

The market size of authentication and brand protection is anticipated to attain a CAGR of 4.5% over the forecast period, i.e., 2024-2036.

The major players in the market are Merck & Co., Inc., Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A., and others.

The medical segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.

Authentication and Brand Protection Market Analysis