Authentication and Brand Protection Market Segmentation:
Application Segment Analysis
The medical segment is expected to hold 35% share of the global authentication and brand protection market during the forecast period. In medical applications, authentication and brand protection are crucial because counterfeit pharmaceutical products put patients' health at risk and hurt the standing of pharmaceutical corporations. Additionally, the government's establishment of stringent guidelines and procedures related to the counterfeiting of pharmaceuticals. The Pharmaceutical Security Institute recorded 196 instances of pharmaceutical crime in 2002. But over time, the yearly total of these instances rose dramatically, reaching over 6,600 in 2022.
Offering Segment Analysis
The security labels segment is anticipated to account for authentication and brand protection market share of about 48% by 2035. The segment growth is due to materials designed to improve the dependability and security of products, documents, or packaging including security labels. In addition, preventing unauthorized handling, tampering, and forging is their primary goal. They will show signs of tampering or manipulation if an attempt is made to remove or change the labels.
Furthermore, the growth of the segment is impelled by widespread use of barcodes in the manufacturing process to verify the legitimacy of materials, goods, and printed packaging by adding a unique HD code. In addition, it is anticipated that the growing demand to look into and validate the authenticity of products will propel the market revenue.
Our in-depth analysis of the global market includes the following segments:
|
Offering |
|
|
Technology |
|
|
Authentication Mode |
|
|
Application |
|
