Fluorescent Whitening Agents Market Size

Fluorescent Whitening Agents Market size was over USD 1.06 billion in 2024 and is projected to reach USD 2.13 billion by 2037, witnessing around 5.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of fluorescent whitening agents is evaluated at USD 1.11 billion.

The detergent and soap industry uses a lot of fluorescent brightening agents since adding these compounds to the formulation makes clothes look cleaner and brighter. Owing to their exceptional cleaning capabilities, they can also be utilized as fabric softeners, leading to an increase in usage within the cleaning and laundry industry. Therefore, the growing awareness regarding fabric care is expected to accelerate the growth of the market. For instance, in 2027 the fabric care industry is expected to increase over USD 150 billion.

Most fluorescent brightening agents are composed of compounds based on stilbenes. These chemicals give clothes a brighter, more vivid appearance, which has a bleaching effect. The most typical applications for these brighteners are in food packaging, detergents, soaps, and cosmetics. These optical whitening agents are compounds that are used in the production of detergents, ink, fibers, plastics, coatings, and dyes to intensify the color. Compared to other solvents, fluorescent brightening agents offer several benefits, including superior heat resistance, high chemical stability, light fastness, and easy solubility in organic solvents.