Floriculture Market Analysis

Product Type (Cut Flowers, Bedding Plants, Potted Plants)

Cut flowers segment in the floriculture market is estimated to gain a robust revenue share of 49% in the coming years owing to their increased demand and consumption as these flowers are the popular choice for floral arrangements, bouquets, and various decorative items, resulting in an overall increased demand and consumption. Along with the growing preferences for cutting-edge flower varieties, such as orchids, lilies, and roses, they have grown in popularity, adding to the overall demand and growth of cut flowers within the market. About three-quarters of purchases (77%) of cut flowers are made with a reason/occasion in mind.

Application (Personal use, Gifts, Conference)

The personal use segment is set to garner a notable share shortly and is likely to remain the second largest segment in the application of the floriculture market as its application includes home decoration, occasion celebrations, and gifting purposes. The availability of personal-use floral products has increased, making it easier for consumers to access them via various delivery options, such as online stores, and home delivery. Moreover, the awareness about the benefits of using flowers for home decoration and various other purposes has grown.

Sales (Direct Sales, Specialty Stores, Franchises, Florists and Kiosks, Supermarkets, Hypermarkets, Independent Small Stores, Online Retailers)

The direct sales segment in the floriculture market is estimated to hold a noteworthy share due to the increased exposure in direct sales which enables the consumers to interact directly with the product and allows them to learn more and make their decisions based on their actual preferences. Direct sales have access to a wide variety of floral products, providing a greater choice for consumers. Moreover, direct sales allow consumers to take home the products right away, providing immediate accessibility and satisfaction.

Our in-depth analysis of the global floriculture market includes the following segments: