Floor POP Display Market size was over USD 2.29 billion in 2024 and is poised to exceed USD 5.13 billion by 2037, growing at over 6.4% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of floor POP display is estimated at USD 2.41 billion.
The growth of the market can be attributed to the high expenditure on advertising and sales strategies. It was estimated that media owners’ ad revenue worldwide was over USD 750 billion in 2021. Furthermore, multinational retail chains are collaborating with local players to create a strong presence in emerging economies. The fast-growing retail sector in such economies is expected to provide significant opportunities for the growth of the market.
Rapid changes in customer behavior have led to transformations in advertising and merchandising strategies. POP displays have become an integral part of product merchandising strategy. Floor POP displays are emerging as an effective retailing solution in hypermarkets, supermarkets, and modern retail stores. The sales of POP-displayed products were observed to rise by over 130% internationally as per the observations in 2022. Existing separate from the standard aisle shelf, these allow brands to make the most out of the limited-timed engagement of the customers with the products. Floor POP displays are easy to recycle and hence, have high demand than other merchandising solutions. The demand for multi-tiered POP or corrugated floor displays is expected to provide lucrative growth opportunities for the floor POP display market.
Author Credits: Parul Atri
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