North American Market Forecast
North America industry is predicted to hold largest revenue share of 43% by 2037. POP displays are highly popular and are extensively used in hypermarkets, supermarkets, and retail stores in the region. With the U.S. being the largest advertising market in the world, North America is projected to exhibit market growth at a rate of nearly 5%. It is estimated that, in 2021, over USD 285 billion was spent on advertising in the United States. The growing transport across the region with rising imports and exports of various goods and increasing use of eco-friendly packaging is estimated to rise the market growth. Moreover, the growing e-commerce sales with increasing internet penetration are driving the market growth. Additionally, digitalization and rapid urbanization are other major factors for the increasing demand for the floor POP market.
APAC Market Statistics
The market in the Asia-Pacific region is projected to witness the fastest growth over the forecast period owing to increasing urbanization and adoption of POP merchandising strategies, especially in developing countries such as India, China, and Indonesia. This region is expected to provide significant business opportunities for market players.
Author Credits: Parul Atri
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