Feed Prebiotics Market Trends

Growth Drivers

• Growing demand for consumption of meat and milk across the globe: The global market for feed prebiotics is majorly backed by the increase in the consumption of meat and milk across the globe. Owing to global awareness, food safety has become major concerns for the governments, leading to consumers giving importance to the extrinsic makings and qualities of the meat that they consume, and the surroundings under which the meat is produced. Various pathogenic and parasitic contamination in meat products, such as Salmonella, Listeria, and E. coli, in conjunction with outbreaks of innumerable diseases amongst the livestock animals, such as Avian Influenza and African Swine Fever, have raised concerns about the quality and safety of meat, globally.
  
  Also, numerous health benefits attached to prebiotic consumption, such as improved digestion, enhanced animal performance, and a better immune system also supports the overall growth.
  
  Further, the market performers are aiming at using combinations of diverse feed additives to manufacture new categories of feed products accompanied by the subsequent limitations and the ban on antibiotics has fuelled the market for prebiotics. Also, the recent outbreaks of food-borne diseases highlight the necessity for decreasing bacterial pathogens in diets of animal origin.

Challenges

• An outbreak of COVID-19 pandemic: The global outbreak of COVID-19 has been successful in refraining certain group people from consuming meat as the virus is believed to be originated in bats. This has led to lower sales. Also, the global sales and supply chain management has been adversely hit by nationwide lockdowns and border seals. Even after the ease in regulations, shortage of supply in the smaller regions of the world are impacting the global market, coming up as a barrier. Online sales have turned out to perform a crucial role in maintaining the present market demand.
  
  In March 2020, the European Feed Manufacturers’ Federation (FEFAC), urged the EU Commission for the inclusion of feed as essential goods in the EU COVID-19 guidelines, which is crucial to avert supply chain interruptions, lack of essential nutrients to the EU farm animal population, and to make sure the uninterrupted supply of food and feed.