Event Management Software Market Trends

Growth Drivers

Rising Popularity of Event Management Software – as per a survey, 89% of businesses using event technology stated that it saved around 200 hours per year of the organization, with over 92% of marketers believing event software makes it easier to achieve business outcomes. The software helps streamline the event planning process, improve attendee engagement, and better connect conference-goers. Hence, with the continuing development of new technology and software, it’s becoming clear that event planners will utilize the software for their events in order to stay on top of trends.
Increasing the Use of Gamification - to engage a larger audience and collaborations with the surge in the volume of virtual events such as corporate events, virtual job fairs, virtual trade shows, online product launches, virtual fireside chat, and more. Gamification is being used by the organizers to increase attendee engagement as it allows organizers to achieve goals while also creating a fun-filled memorable experience for all attendees. In June 2021, Canapii Limited with Amazon Web Services cloud-based technology developed its new online-focused software market and assisted companies in designing and hosting engaging virtual episodes that include live-streamed content with real-time multiple languages captioning, polling, Q&A, and other features.
Rising Adoption of Advanced Data Analytics Solutions – the growing utilization of predictive modeling, machine learning algorithms, deep learning, business process automation, and other statistical methods to automate event management tasks and analyze large volumes of data from a variety of data sources is predicted to drive the software demand.

Challenges

Gap Between Offerings and Needs – As these events are conducted virtually and all form of communication takes place through digital channels, most of the time event planners & participants face a challenge to communicate and collaborate properly. The widening of this gap is anticipated to hinder the market growth.
High Cost & Dearth of Skilled Professionals
Lack of Awareness & Required Infrastructure Among in Developing Economies

Event Management Software Market: Key Insights

Base Year	2024
Forecast Year	2025-2037
CAGR	17.7%
Base Year Market Size (2024)	USD 12.57 billion
Forecast Year Market Size (2037)	USD 107.28 billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of event management software is assessed at USD 14.37 billion.

The event management software market size was over USD 12.57 billion in 2024 and is poised to reach USD 107.28 billion by the end of 2037, witnessing around 17.7% CAGR during the forecast period i.e., between 2025-2037. The increasing volume of event organizations with the surge in virtual events such as virtual corporate conferences, meetings, and several other events will boost the market growth.

North America is expected to be the largest with a share of about 32% by 2037, owing to rising expansion of the digital infrastructure along with growing technological advancements in the field of event management solutions.

The major players in the market include Aventri Inc., Zoho Corporation Pvt. Ltd., Cvent Holding Corp., Eventbrite, Inc., Active Network, LLC, Bizzabo, Certain, Inc., Meeting Evolution, Eventmobi, Eventzilla Corporation, Hopin Ltd.

Event Management Software Market Trends