Event Management Software Market Growth Drivers and Challenges:
Growth Drivers
- Rising Popularity of Event Management Software – as per a survey, 89% of businesses using event technology stated that it saved around 200 hours per year of the organization, with over 92% of marketers believing event software makes it easier to achieve business outcomes. The software helps streamline the event planning process, improve attendee engagement, and better connect conference-goers. Hence, with the continuing development of new technology and software, it’s becoming clear that event planners will utilize the software for their events in order to stay on top of trends.
- Increasing the Use of Gamification - to engage a larger audience and collaborations with the surge in the volume of virtual events such as corporate events, virtual job fairs, virtual trade shows, online product launches, virtual fireside chat, and more. Gamification is being used by the organizers to increase attendee engagement as it allows organizers to achieve goals while also creating a fun-filled memorable experience for all attendees. In June 2021, Canapii Limited with Amazon Web Services cloud-based technology developed its new online-focused software market and assisted companies in designing and hosting engaging virtual episodes that include live-streamed content with real-time multiple languages captioning, polling, Q&A, and other features.
- Rising Adoption of Advanced Data Analytics Solutions – the growing utilization of predictive modeling, machine learning algorithms, deep learning, business process automation, and other statistical methods to automate event management tasks and analyze large volumes of data from a variety of data sources is predicted to drive the software demand.
Challenges
- Gap Between Offerings and Needs – As these events are conducted virtually and all form of communication takes place through digital channels, most of the time event planners & participants face a challenge to communicate and collaborate properly. The widening of this gap is anticipated to hinder the market growth.
- High Cost & Dearth of Skilled Professionals
- Lack of Awareness & Required Infrastructure Among in Developing Economies
Event Management Software Market Size and Forecast:
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
12.2% |
|
Base Year Market Size (2025) |
USD 11.52 billion |
|
Forecast Year Market Size (2035) |
USD 36.42 billion |
|
Regional Scope |
|
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of event management software is estimated at USD 12.78 billion.
The global event management software market size was more than USD 11.52 billion in 2025 and is anticipated to grow at a CAGR of over 12.2%, reaching USD 36.42 billion revenue by 2035.
North America event management software market will secure around 32% share by 2035, driven by advanced digital infrastructure and large-scale event hosting.
Key players in the market include Aventri Inc., Zoho Corporation Pvt. Ltd., Cvent Holding Corp., Eventbrite, Inc., Active Network, LLC, Bizzabo, Certain, Inc., Meeting Evolution, Eventmobi, Eventzilla Corporation, Hopin Ltd.
