Event Management Software Market Size

Event Management Software Market size was over USD 12.57 billion in 2024 and is poised to reach USD 107.28 billion by the end of 2037, witnessing around 17.7% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of event management software is assessed at USD 14.37 billion. The market growth is backed by the growing adoption of virtual event platform as it helps save time and offers a better ROI to sponsors with maximum satisfaction to attendees.

The rise in the preference for hosting virtual events with the outbreak of the COVID-19 pandemic played a vital role in driving the demand for event management software. Although COVID-19 augmented the adoption of virtual events, post-pandemic as businesses embraced virtual corporate conferences, meetings, and several other events, and gradually many SMEs and large enterprises are migrating their IT infrastructure to cloud networks to enhance business continuity and improve their business operations. It was observed that most companies worldwide place 10%–20% of their marketing budget on online events. Hence, the growing demand for event management software to capture actionable business insights from such events and to enable marketers to draw benefits from real-time data with the adoption of AI technology propels market growth.