North America Market Forecast
The event management software market in North America is poised to be the largest with a share of about 32% by the end of 2037. The expansion of the digital infrastructure in the region and the growing technological advancements in the field of event management solutions is anticipated to boost the regional market growth. Countries such as the USA, Washington DC, and others are known for hosting various public events, such as film festivals, marathons, and other events hosted by educational institutions, along with several other private events owing to which event planners are emphasizing technologies based on big data analytics, artificial intelligence to enhance the overall event experiences. As per findings, every year more than 2 million events and meetings are held in the United States alone.
APAC Market Analysis
The Asia Pacific event management software market is set to be the second largest, registering a share of about 28% by 2037. The rising government initiatives to promote digital infrastructure is leading to the rapid adoption of technologically advanced solutions by giant enterprises in countries such as China and India, which is expected to propel market growth in the region. Moreover, entry, collaborations, and continuous research & development by leaders and in the field of technology and software are further estimated to drive the regional market growth.
Author Credits: Abhishek Verma
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