Energy-based Aesthetic Devices Market Share

North America Market Forecast

In energy-based aesthetic devices market, North America region is expected to capture over 41.4% revenue share by 2037. The growing demand for non-invasive cosmetic treatments in the region is a major driver of the sector’s growth. The U.S. and Canada hold leading revenue shares in the market. Additionally, the energy-based aesthetic devices market benefits from the heightened consumer awareness owing to North America being a major consumer of movies and entertainment which shapes idyllic beauty trends.

The heightened demand for anti-aging cosmetic procedures in the region is poised to create sustained opportunities for the major stakeholders in the regional energy-based aesthetic devices market. For instance, in March 2023, Acclaro Medical Corporation announced that its Cold Ablative Fiber Laser for resurfacing all skin tones was awarded the New Beauty award and FDA clearance. The advancements are poised to drive demand for anti-aging laser treatments in the region.

The U.S. energy-based aesthetic devices market holds a dominant share in North America. The early adoption of cutting-edge aesthetic solutions in the country drives market growth. The advanced healthcare infrastructure of the U.S., along with the growing disposable income has ensured continued demand for energy-based devices in aesthetic cosmetic procedures. Additionally, the growing awareness has ensured the diversification of demand in various age groups and genders, leading to opportunities for energy-based aesthetic devices market expansion.

A key indicator of the sector’s growth in the U.S. is the recent launch of cutting-edge energy-based aesthetic devices to cater to the rising demand. For instance, in October 2024, Powered by MRP, launched ECHO in the U.S., as a cutting-edge laser hair removal system. The shifting beauty standards have ensured a steady demand for laser hair removal solutions in the U.S.

Canada energy-based aesthetic devices market is poised to expand during the forecast period. Cultural and demographic factors influence the market in Canada with a growing preference for subtle aesthetic improvements aligning with natural beauty standards driving demand for non-invasive aesthetic procedures. The popularity of anti-aging treatment drives demand for energy-based aesthetic devices market while providing lucrative opportunities for major players in the U.S. to expand services to Canada. For instance, in September 2024, Merz Aesthetics launched Ultherapy PRIME, i.e., a non-invasive procedure that provides long-lasting skin lift with zero downtime. Furthermore, a supportive regulatory ecosystem and healthcare infrastructure ensure the integration of energy-based aesthetic devices into cosmetic procedures.

APAC Market Forecast

The APAC energy-based aesthetic devices market is poised to exhibit robust growth during the forecast period. The APAC market’s expansion is attributed to rising consumer awareness and favorable demographic trends in the region. The shifting beauty trends in the region along with an aging population drive demand for cosmetic enhancement procedures requiring advanced energy-based devices. Furthermore, manufacturers are projected to find profitable opportunities in APAC in the diverse markets of China, South Korea, India, Japan, etc. For instance, in March 2023, AAYNA, a leading provider of aesthetic solutions in India announced the launch of its exclusive AAYNA renew treatment as a cutting-edge micro-needling RF (radio frequency) treatment.

The China energy-based aesthetic devices market is poised to exhibit rapid expansion during the forecast period. The rapid growth of disposable income in China ensures a promising market for increasing spending on cosmetic procedures driving demand for energy-based devices. The growing prevalence of beauty influencers in the country’s domestic social media platforms such as Weibo, Douyin, WeChat, etc., has created a rising demand for cosmetic enhancement procedures.

The popular beauty standard among females in China is having large eyes with double-fold eyelids. The growing demand for cosmetic enhancements in the country has driven the need for energy-based aesthetic devices which brands are leveraging by expanding distribution to China. In August 2022, Softwave announced a key distribution and collaboration agreement with HTDK Group to advance Softwave sales in China and leverage the rapidly growing aesthetics industry in the country.

The South Korea energy-based aesthetic devices market is poised for growth during the forecast period. The heightened popularity of cosmetic surgeries in the country is a major driver of the market. The country’s beauty trends indicate a focus on flawless beauty and youthful appearance, with beauty trends from Korea making waves globally. Furthermore, the energy-based aesthetic devices market also benefits from the growing medical tourism with international patients seeking cost-effective high-quality treatment. The trends create a favorable ecosystem for manufacturers of energy-based aesthetic devices.

The K-beauty wave has fueled a sustained demand for aesthetic treatments such as skin resurfacing, body contouring, etc., leading to an expansion of key players from South Korea to the U.S. For instance, in November 2024, Cartessa Aesthetics announced a partnership with Classys Inc., to bring EVERESSE by Volnewmer, i.e., a cutting-edge monopolar radiofrequency technology to the U.S. energy-based aesthetic devices market.