Endpoint Security Market Growth Drivers and Challenges:
Growth Drivers
- Escalating Government Initiatives - Government entities have launched a number of efforts to offer improved endpoint safety measures for increased productivity. In order to launch a new cybersecurity program, the Israeli government partnered with the Inter-American Development Bank (IDB) in February 2022. The Israeli government pledged USD 2 million to support the development of cybersecurity infrastructure in Latin America and the Caribbean (LAC). Israel's financing helps enhance cyber capabilities throughout the region by offering authorities and legislators access to cutting-edge techniques and internationally renowned knowledge and skills.
- High Use of Mobile Devices as an Attack Vendor – In today’s world mobile and tablet devices have become a significant part of individuals as well as organizations. The number of employees using mobile for work is rapidly growing that giving rise to mobile devices being an attack vendor and posing challenges to new data security. These online dangers can substantially jeopardize sensitive and private data and include everything from Trojans and viruses to botnets and even toolkits. 96% of mobile devices don't currently come with security software pre-installed, and 65% of vulnerabilities are discovered at the application layer.
- Surge in the Number of Threats – Increasing digitalization and increasing sharing of private data raise a number of cyber threats in an organization raising the demand for endpoint security. Moreover, increasing disposable income, lifestyle changes, and growing urbanization are factors driving the growth of endpoint security.
Challenges
- Privacy Concerns Associated – Some endpoint security solutions involve monitoring and gathering data from devices. Balancing security needs with user privacy concerns is a challenge, especially with increasing regulations such as GDPR.
- High Cost Associated with Implementation and Maintenance
- Lack of Awareness and Education
Endpoint Security Market Size and Forecast:
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
6.8% |
|
Base Year Market Size (2025) |
USD 24.15 billion |
|
Forecast Year Market Size (2035) |
USD 46.63 billion |
|
Regional Scope |
|
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of endpoint security is assessed at USD 25.63 billion.
The global endpoint security market size surpassed USD 24.15 billion in 2025 and is projected to witness a CAGR of more than 6.8%, crossing USD 46.63 billion revenue by 2035.
The North America endpoint security market will dominate more than 34.5% share by 2035, propelled by increasing cyberattacks and the need for data protection.
Key players in the market include Microsoft Corporation, McAfee LLC, Cisco System Inc., VMware INC., Broadcom Inc., SentinelOne Inc., Symantec Corporation, F-Secure Corporation, Trend Micro Incorporated, AVG Technologies.
