Endpoint Security Market Trends

Growth Drivers

• Escalating Government Initiatives - Government entities have launched a number of efforts to offer improved endpoint safety measures for increased productivity. In order to launch a new cybersecurity program, the Israeli government partnered with the Inter-American Development Bank (IDB) in February 2022. The Israeli government pledged USD 2 million to support the development of cybersecurity infrastructure in Latin America and the Caribbean (LAC). Israel's financing helps enhance cyber capabilities throughout the region by offering authorities and legislators access to cutting-edge techniques and internationally renowned knowledge and skills.
• High Use of Mobile Devices as an Attack Vendor – In today’s world mobile and tablet devices have become a significant part of individuals as well as organizations. The number of employees using mobile for work is rapidly growing that giving rise to mobile devices being an attack vendor and posing challenges to new data security. These online dangers can substantially jeopardize sensitive and private data and include everything from Trojans and viruses to botnets and even toolkits. 96% of mobile devices don't currently come with security software pre-installed, and 65% of vulnerabilities are discovered at the application layer.
• Surge in the Number of Threats – Increasing digitalization and increasing sharing of private data raise a number of cyber threats in an organization raising the demand for endpoint security. Moreover, increasing disposable income, lifestyle changes, and growing urbanization are factors driving the growth of endpoint security.

Challenges

• Privacy Concerns Associated – Some endpoint security solutions involve monitoring and gathering data from devices. Balancing security needs with user privacy concerns is a challenge, especially with increasing regulations such as GDPR.
• High Cost Associated with Implementation and Maintenance
• Lack of Awareness and Education