Employee Advocacy Software Market Share

North America Market Forecast

The North American employee advocacy software market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036. The growth of the market can be attributed majorly to the high number of IT companies in the region, along with growing government focus on providing employee friendly environment in offices. In fact, the IT sector in the United States is estimated to garner a revenue of USD 400 billion in 2022. Moreover, involvement of a large part of the population in the IT sector is also estimated to boost the demand for employee advocacy software in the region. U.S. tech industry employs more than 12 million workers as of 2020. Such factors are estimated to foster the market growth in the region.