Employee Advocacy Software Market Share

North America Market Forecast

The North American employee advocacy software market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036. The growth of the market can be attributed majorly to the high number of IT companies in the region, along with growing government focus on providing employee friendly environment in offices. In fact, the IT sector in the United States is estimated to garner a revenue of USD 400 billion in 2022. Moreover, involvement of a large part of the population in the IT sector is also estimated to boost the demand for employee advocacy software in the region. U.S. tech industry employs more than 12 million workers as of 2020. Such factors are estimated to foster the market growth in the region.

Frequently Asked Questions (FAQ)

The growing employee advocacy tools amongst organizations to provide employee friendly work environment are the major factors driving the market growth.

The market is anticipated to attain a CAGR of 8% over the forecast period, i.e., 2023-2035.

Lack of proper setup features and infrastructure for advocacy software are estimated to be the growth hindering factors for the market expansion.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

The major players in the market are MarketBeam Inc., Firstup, Inc., PostBeyond Inc., Sociabble, Inc., Influitive Corporation, GaggleAMP Inc., Smarp, SocioAdvocacy, Jubiwee, and ClearViewSocial.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by type, size of enterprise, application, and by region.

The cloud based segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

Employee Advocacy Software Market Share