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Electronic Article Surveillance (EAS) Market registered a profitable valuation of USD 1.8 billion in 2024 and is poised to reach USD 3.5 billion in 2037, expanding at a profitable CAGR of 4.9% during the forecast period, i.e., 2025-2037. In 2025, the industry size of electronic article surveillance (EAS) is evaluated at USD 1.9 billion. The growth of the market is attributed to the increasing number of retail stores around the world and rising cases of retail theft. The demand for surveillance systems in the retail ecosystem is surging and EAS technology is positioned to address the pain point by efficiently detecting unauthorized removal of items across apparel stores, supermarkets, department stores, etc.
A major driver of the global electronic article surveillance sector is the increasing percentage of retail shrinkage affecting inventories of businesses. In September 2023, the National Retail Foundation estimated a whopping USD 112 billion worth of losses associated with theft in the retail industry of the U.S. This drives the demand for robust EAS systems to mitigate undue losses in inventory by providing robust security solutions. Advancements in EAS systems such as video surveillance and RFID locks systems can expand applications of EAS to utility management and analytics, further boosting the electronic article surveillance (EAS) market’s growth. Additionally, the integration of EAS systems with Internet of Things (IoT) sensors is positioned to improve their effectiveness and increase adoption across various retail channels.
The surge in e-commerce and omnichannel retailing is boosting the necessity for security measures in stores and warehouses, leading to greater demand for EAS systems. The growth of organized retail in emerging economies in Asia Pacific and Africa opens up new opportunities for EAS manufacturers. Additionally, the growing adoption of source tagging at the manufacturing stage allows accurate detection of theft benefiting retailers. With a growing threat of inventory losses due to theft, sectors such as healthcare are also poised to integrate EAS solutions increasing opportunities for the key market players. As investments to improve the surveillance systems grow and the efficacy of EAS improves, the global electronic article surveillance (EAS) market is poised to increase its revenue share by the end of the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
4.9% |
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Base Year Market Size (2024) |
USD 1.8 billion |
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Forecast Year Market Size (2037) |
USD 3.5 billion |
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Regional Scope |
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Components (Tags, Antennas & Detachers)
By components, the tags segment is projected to capture electronic article surveillance (EAS) market share of over 64.5% by 2037. The segment’s growth is owed to the increasing adoption of source tagging in products during manufacturing which benefits retailers in efficient inventory management. Printable tags are gaining popularity owing to their versatility and adopted into various products, from clothes to electronics, contributing to the segment’s growth curve.
Additionally, there has been a surge in demand for tamper-resistant discreet tags in the pharmaceuticals and electronics sector. In February 2024, researchers at MIT launched a tamper-proof tag that can authenticate almost anything with high accuracy and is poised to be cheaper than RFIDs. Advancements in technology to manufacture anti-tampering tags that are cost-effective are poised to benefit the robust growth of the segment.
Antenna & detachers segment of the electronic article surveillance (EAS) market is poised for a profitable growth curve by the end of the forecast period. The growth is owed to the increasing adoption of antennas in stores and checkpoints to detect unauthorized arrivals. Detachers are being adopted on a large scale due to their use in deactivating or removing tags to ensure smooth customer experiences and minimize the stigma of false alarms. Additionally, technological advancements in antennas & detachers are projected to boost the growth rate. For instance, in March 2024, RFIDKNOW released the industrial RFID portal designed to be scalable for warehouses and distribution centers, with the new RFID portal designed to be easy to install and ship.
End user (Retailers, Libraries, and Commercial Entities)
By end user, the retailer segment of the global electronic article surveillance (EAS) market is poised to register the largest share during the forecast period. The growth of the segment is due to the large-scale adoption of EAS systems in the retail sector to mitigate retail shrinkage. Retails can suffer major losses from shoplifting and employee thefts, which requires robust solutions to curtail. Additionally, the rise of self-checkouts and unmanned stores has increased the need for robust EAS solutions without affecting consumer experience. For instance, Japan is partnering with Avery Denison to push for 100% unmanned stores by 2025. The segment is poised to continue to be the largest end user for advanced EAS systems and maintain a profitable growth curve by the end of the forecast period.
Our in-depth analysis of the electronic article surveillance (EAS) market includes the following segments:
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Component |
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End user |
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Technology |
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North America Market Forecast
North America electronic article surveillance (EAS) market is set to capture revenue share of over 36.6% by 2037. The growth is owed to the region’s established retail landscape with the presence of global market leaders such as Walmart, Costco, Amazon, etc. The advanced retail ecosystem is boosting demands for EAS systems to cut down on retail shrinkage and offer customers a seamless shopping experience to increase footfall. The U.S. and Canada lead the revenue share in North America. Additionally, the growth of e-commerce post-COVID-19 and omnichannel retailing necessitates a need for product protection from warehouse to last-mile delivery.
The U.S. holds the largest share in the electronic article surveillance sector in North America owing to the large-scale adoption of EAS systems across department stores and supermarkets for safety purposes and inventory management. Rising trends of automated stores in urban areas create a steady demand for EAS systems that key electronic article surveillance (EAS) market players can leverage. For instance, in June 2024, Walmart announced the launch of automated distribution centers to get their groceries to stores faster. These trends are set to boost the demands of RFID systems owing to their efficiency in processing large volumes of items. The favorable trends boost the electronic article surveillance (EAS) market in the U.S. to continue its growth curve.
Canada is poised to increase its share in the electronic article surveillance sector in North America. The market’s growth is attributed to rising demands for integrated security solutions for an expanding retail sector. By the end of the forecast period, the market in Canada is poised to register a spike in demand for reusable printable tags. Additionally, manufacturers within the Canada electronic article surveillance (EAS) market are offering advanced integrated solutions to cater to demands. For instance, in December 2021, Prosegur Security introduced a landmark EAS system with an integrated ad platform that can provide retailers with valuable data as well as generate revenue for itself through advertising.
APAC Market Analysis
The Asia Pacific market is projected to register the fastest growth owing to a rapidly expanding retail sector. The electronic article surveillance (EAS) market of APAC is led by China, India, Japan, and South Korea. The large-scale urbanization in APAC is leading to an expansion of the retail sector. This creates a growing need for EAS systems in retail stores. Additionally, libraries and the healthcare sector contribute to the growing demand for robust EAS solutions in the region. As more businesses seek scalable solutions to protect goods, the EAS sector is projected to maintain its growth curve.
China holds the largest share in the electronic article surveillance sector. The electronic article surveillance (EAS) market’s growth in China is attributed to the growth of smart retail and large-scale footfalls in supermarkets and malls, necessitating demands for integrated EAS systems. Additionally, the growth of automated convenience stores is poised to rise after COVID-19 stalled the growth, boosting the EAS sector. In July 2024, Xiaomi unveiled an AI-powered unmanned smart factory that runs 24 hours. The trend of automated factories, warehouses, and malls necessitates EAS systems for robust security measures and inventory management. Additionally, Research Nester estimated China to be the second largest exporter of EAS systems in 2023 with almost 2000 shipments. The trends are favorable for domestic manufacturers to leverage and increase their profit share.
Japan has a leading share in the electronic article surveillance sector in APAC. The electronic article surveillance (EAS) market’s growth is attributed to a surging push by the government for unmanned convenience stores across the country by 2025 owing to a declining workforce. Additionally, smart EAS technologies are on the rise in Japan, which already has a robust innovation-focused ecosystem, helping businesses with efficient inventory management and security. Additionally, Tokyo has the largest urban population in the world and the country has a large network of convenience stores called Konbini stores, that experience large footfall. The growing number of retail stores boosts demands for integrated EAS solutions.
 Market Size.webp)
The global electronic article surveillance market is poised to register a profitable growth curve by the end of the forecast period. Key players in the market are investing in acquisitions and improving the efficacy of the systems to reduce false alarms and integrate analytics to improve EAS solutions.
Here are some key players in the market:
Author Credits: Abhishek Verma
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