Electric Hair Brush Market Size

Electric Hair Brush Market size is estimated at USD 1.38 billion in 2024 and is predicted to reach USD 2.81 billion by the end of 2037, expanding at a CAGR of 6.1% during the forecast period, i.e., 2025-2037. In 2025, the industry size of electric hair brush is assessed at USD 1.46 billion. In recent years, the major reason behind the boom in the market is the easy online availability of products and the influence of social media on consumers.

The electric hair brush market is primarily driven by the rising focus of key players on introducing new products to capitalize on the evolving beauty and personal care trends, and thereby, gain a competitive edge.  In September 2023, Dyson introduced its large round volumizing brush and diffuser attachments for its iconic Dyson Airwrap. Dyson uses its patented digital motor V9 and Coanda airflow to provide damage-free styling solutions. The company has achieved remarkable success in the hair care sector with its innovative products and effective marketing strategies, which attracted more investments. In 2022, Dyson received a total of USD 11.8 million grant, a steady rise from 11.1 million in the previous year.

Furthermore, Revlon and L'Oréal Paris are direct competitors and have stayed ahead of consumer preferences and trends, securing their market position and revenue growth. In 2022, Revlon reported net sales of USD 589.8 million in the fourth quarter and USD 468.4 million in the third quarter, indicating a USD 121.4 million quarterly growth. Companies in the beauty industry are now heavily investing in research and innovation to develop advanced electric hair brushes, featuring- digital connectivity, hair quality monitoring systems, temperature controllers, and data-analyzed insight displayers, among others. In 2017, the World's leading luxury hair-care Brand Kérastase, in partnership with Withings launched the World’s first smart hair brush called Kérastase Hair Coach.