Electric Hair Brush Market Analysis

Hair Brush type (Flat, Round)

The flat segment dominated the electric hair brush market with USD 960 million in 2024 and is projected to capture USD 1030 million by 2025, augmenting with a CAGR of 7.0% in the forecast period. Based on the growth projection of worldwide customer demand, the flat segment is poised to capture about 76.9% market share of the total market size by the same forecast year. The newest addition of ionic technology and infrared systems in two-in-one devices are making them more likable to customers who are looking for a single-stroke solution. The round electric brush also is in demand, due to its capability of brushing and curling at the same time, suitable for all hair types. Many salon professionals prefer the round electric brush as they are convenient to use for various hairstyles and lengths.

Power source (corded and cordless)

In 2024, the cordless electric hair brush market is expected to cross USD 710 million and is expected to reach USD 750 million with a CAGR of 5.8% by 2025. The market share of cordless electric hair brushes is projected to capture 52.1% of the total market by the end of the forecast period, 2025-2037. This massive growth in this segment is majorly driven by the user-friendly feature of cordless electric hair brushes. Customers are more interested in carrying this rechargeable device, as they occupy less space and do not need any electric output specially while travelling and have zero possibility of being tangled with cords while using. The product holds a special design featuring long battery life, convenient USB type-C charging port, lightweight and portability, making it more preferrable than the others. The corded electric hair brushes also have their own perks of costing less than the cordless brush, suitable for those who are looking for an affordable option.

Our in-depth analysis of the electric hair brush market includes the following segments

Product type	Flat Round
Power source	Corded Cordless
Application	Brushing Heat Drying Straightening Detangling Styling Smoothening
Price Range	Low Medium High
Distribution Channel	E-commerce Platforms Company Website Authorized Showrooms Beauty Salons Household Retailers Supermarkets

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of the electric hair brush market was over USD 1.38 billion.

The market value of electric hair brush market is estimated to reach USD 2.81 billion by the end of 2037, exhibiting a CAGR of 6.1% during the forecast period, i.e., 2025-2037.

The major players in the market are Koninklijke Philips N.V., L'OrÃ©al S.A., Dyson Limited, Conair Corporation, Revlon, Inc., Shenzhen Mesky Technology Co.Ltd., Spectrum Brands, Holdings, Inc., Corioliss, DAFNI, Vega, Drybar, LLC, Procter & Gamble, and others.

In terms of product type, the flat electric hair brush segment is anticipated to garner the largest market share by 2037 and display lucrative growth opportunities during 2025-2037, capturing 52.1% market share of the total market.

By capturing 34.9% market share of the total market, the Asia Pacific region is dominating the electric hair brush market with USD 490 million market value in 2024. As per the demand driven growth projectile, the market share of the same region is estimated to capture about 39.5% of the total market by the forecast year, 2025-2037.

Electric Hair Brush Market Analysis