E-Commerce Automotive Aftermarket size was estimated at over USD 199.4 billion in 2024 and to reach USD 496.5 billion by the end of 2037, expanding at a CAGR of 7.9% during the forecast timeline, i.e., 2025-2037. In 2025, the industry size of the e-commerce automotive is evaluated at USD 215.1 billion.
The aftermarket is witnessing an exceptional rise in demand due to increasing vehicle ownership across the world. With the growing number of automobiles on the road, the need for parts, maintenance services, and accessories is rising. According to the report published by IEA, in May 2020, the number of global car sales reached a total of around 73 million, including H1 and H2 regions. The inflating sales of vehicles are subsequently enlarging the investments in the aftermarket landscape. This is further heightening the demand for convenient online purchasing options, enlarging the e-commerce industry.
The rise of DIY maintenance and customization trends has further influenced car owners to purchase automotive parts for personal repair and modification projects. In addition, the presence and popularity of online tutorials and forums have encouraged drivers to explore available options. Moreover, the rapid IoT integration is bolstering the e-commerce automotive aftermarket. According to a Research Nester report published in September 2024, the global OEM industry size reached over USD 69.6 billion during the forecast period, 2025-2037. Thus, the increasing volume of the auto components industry is creating opportunities for this sector.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
7.9% |
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Base Year Market Size (2024) |
USD 199.4 billion |
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Forecast Year Market Size (2037) |
USD 496.5 billion |
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Regional Scope |
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Product Category (Auto Parts & Accessories, Tires, Batteries, Lubricants Chemicals)
By 2037, auto parts & accessories segment is estimated to capture over 38.5% e-commerce automotive aftermarket share. The growth in this segment is driven by the enlarged demand for vehicle components. Developing countries such as Japan, China, and India are enforcing advancements in their production to supply the surge in the automotive industry for these aftermarket tools. According to an IBEF report published in October 2024, the auto components industry in India is poised to account for USD 200 billion by the end of 2026. It also mentioned the industry’s USD 7 billion funding to boost localization of advanced components such as electric motors and automatic transmissions.
Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles)
In terms of vehicle type, the e-commerce automotive aftermarket is projected to witness significant growth in the passenger cars segment by the end of 2037. The increasing need for reliable transportation due to the growing number of workers has inflated the demand for these vehicles. This further creates a surge in automotive parts, accessories, and tires, creating opportunities for retailers. According to the IEA report, published in February 2023, the number of global passenger car sales during 2010-2022 accounted for around 74.8 million. The data concluded sales of conventional cars, SUVs, electric cars, and electric SUVs in both advanced and emerging economies.
Our in-depth analysis of the global e-commerce automotive aftermarket includes the following segments
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Product Category |
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Vehicle Type |
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Distribution Channel |
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Application |
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Products |
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North America Market Analysis
In e-commerce automotive aftermarket, North America region is poised to capture around 24.9% revenue share by the end of 2037. The region is a hub of leading tech firms and automakers, who are the major driving factors in this field. The efforts made by these leaders to streamline the purchase and sale of aftermarket products in the automotive industry have led to significant growth in this region. For instance, in October 2023, the American Tire Distributors launched a new digital hub, Radius to avail tires, parts, services, and solutions into one connected platform for the aftermarket. The comprised suite is designed to address the need for increasing efficiency and optimizing both sales and service with a scalable and customizable experience.
The U.S. is home to many automotive leaders, which inflates the demand in the e-commerce automotive aftermarket. The growing sales of vehicle components are creating scope for leaders to solidify their positions by offering a well-managed platform with a wide range of products, bringing convenience for both consumers and sellers. This further encourages leaders to make moves to leverage their businesses. For instance, in November 2024, MidOcean Partners acquired Arnott Industries to expand its portfolio in the online aftermarket industry.
Canada is experiencing significant growth in the e-commerce automotive aftermarket due to the increasing adoption of online shopping, and consumer demand for advancements in digital marketing and technology. The aftermarket of this country is propelled by the growing trends of DIY and DIFM projects. Many auto repair shops are choosing these online platforms to purchase readily available parts for their customization orders. Such involvement of local and personal car enthusiasts is further expanding the market reach.
Europe Market Statistics
Europe is expected to become one of the fastest-growing regions in the global e-commerce automotive aftermarket. The increasing interest of domestic automakers in serving their customers with a convenient solution to maintain vehicle health is propelling growth in this region. Many automakers are now even expanding their footprint towards other developing economies to gain traction in this field. For instance, in February 2022, Bosch acquired a share of 26% in Autozilla Solutions Private Limited to participate in the digital B2B marketplace for the independent aftermarket (IAM) in India. The investment aimed at strengthening the company’s position in the growing e-commerce marketplace.
The UK e-commerce automotive aftermarket is presenting great business opportunities for leaders due to the rising numbers of aging vehicles on the road. Drivers in this country have shown interest in investing in this field to make customization or upgradation more convenient and cost-effective, attracting leaders to invest in this landscape. For instance, in February 2024, NYK Group acquired Noel Topco Limited to fasten their progress in compiling delivery platform business for e-commerce operators across the country.
Germany is marking its significance in elevating the pace of global e-commerce automotive aftermarket through its contribution to maintaining quality in auto products. The leaders of this country are also following the path of expansion of the UK by outstretching its service and product network across the globe, particularly in developing countries. For instance, in August 2023, Schaeffler acquired Koovers to participate in the B2B e-commerce aftersale landscape of India. Such investments further inspire other automakers to participate in this field.
Besides targeting older cars, which need more repair and maintenance services to retain their mobility, the e-commerce aftermarket is now focusing on creating a marketplace for EVs. The shifting consumer preference towards sustainable mobility options is creating a new scope of business for global leaders. This is further encouraging automakers to invest in this sector to solidify their position in the automotive industry. For instance, in May 2020, KYB Corp partnered with REE Automotive to develop next-generation modular EV platforms for drivers. The partnership aimed at utilizing BYD’s unparalleled semi-active and active suspension systems to boost the REE platform’s engagement. Such key players include:
Author Credits: Saima Khursheed
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