E-commerce Apparel Market Size

E-commerce Apparel Market size is expected to reach USD 14 trillion by the end of 2036 growing at a CAGR of 9% during the forecast period i.e., 2024-2036. In the year 2023, the industry size of e-commerce apparel was over USD 2 trillion. Influencer marketing on social media is regarded as one of the best ways for e-commerce clothing manufacturers to expand their customer base, increase revenue, and raise brand recognition. Influencers expand the reach and exposure of e-commerce fashion firms and their items by promoting them to their sizable social media followings. Nearly 70% of marketers want to raise their expenditure for influencer-based marketing in the upcoming year, according to the most recent statistics released in April 2023.

The growth is also ascribed to shifting fashion trends, a rise in the proportion of working women, a rise in the number of women overall, and rising customer spending power. The growth of the market will also rise as a result of continuous product developments in the industry and improving living standards.