E-commerce Apparel Market Analysis

Type (Women’s Apparel, Men’s Apparel, Children Apparel)

In terms of type, the women’s apparel segment is predicted to account for 40% share of the e-commerce apparel market by the end of 2036. In terms of style, design, and color, women's clothing is more diverse than men's clothes which makes it easier for online shoppers to select from a wider range of options. In addition to traditional brick-and-mortar stores, e-commerce websites often offer more competitive prices for women's clothing than traditional brick and mortar stores, which can be an important factor in attracting customers. Social media platforms and influencer marketing campaigns, which can help create buzz and increase visibility for these products, are also strongly used to promote women's clothing. More important retailers and brands are present in the category of women's clothing, leading to further investment in this area.

Type (Women’s Apparel, Men’s Apparel, Children Apparel)

In terms of type, the men’s apparel segment is predicted to account for 30% share of the e-commerce apparel market by the end of 2036. Several brands focus on offering specialized men's clothing websites, given the increasing number of online consumers. Another factor that contributes to the growth of this segment is the continuing increase in men's luxury clothing choices. In February 2023, Giacca & Abito announced the launch of its online shopping portal for clothing, Tea & Tailoring, located in Kerala, India. Premium clothing solutions, especially for men, are the aim of the newly launched eShopping Apparel website.

Our in-depth analysis of the global market includes the following segments: