E-cigarette and Vape Market Outlook:
E-cigarette and Vape Market size was valued at USD 40.71 billion in 2025 and is set to exceed USD 260.59 billion by 2035, expanding at over 20.4% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of e-cigarette and vape is estimated at USD 48.18 billion.
The reason behind the growth is the surging use of e-cigarette and vape by customers. According to the National Library of Medicine released in the year 2023, the global lifetime and current prevalence of e-cigarette and vape in women were 16% and 8%, respectively. Also, the lifetime and current prevalence of e-cigarette and vape in men were 22% and 12%, respectively.
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of e-cigarette and vape is estimated at USD 48.18 billion.
The global e-cigarette and vape market size crossed USD 40.71 billion in 2025 and is likely to expand at a CAGR of around 20.4%, surpassing USD 260.59 billion revenue by 2035.
North America e-cigarette and vape market achieves a 40% share by 2035, driven by the younger population accepting vaping as a safer alternative.
Key players in the market include Allo Technology Shenzhen C0. Ltd., Altria Group Inc., British American Tobacco Plc., DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands Plc., Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs, Inc., Philip Morris International Inc., Reynolds Vapor Company, Shenzhen Kanger Tech Technology Co., Ltd.
