E-cigarette and Vape Market Size

E-cigarette and Vape Market size was valued at USD 36.41 billion in 2024 and is set to exceed USD 1.12 trillion by 2037, expanding at over 30.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of e-cigarette and vape is evaluated at USD 45.21 billion.

The reason behind the growth is the surging use of e-cigarette and vape by customers. According to the National Library of Medicine released in the year 2023, the global lifetime and current prevalence of e-cigarette and vape in women were 16% and 8%, respectively. Also, the lifetime and current prevalence of e-cigarette and vape in men were 22% and 12%, respectively.