E-Bike Drive Unit Market Analysis

 Product (Mid-Drive Motors, Hub Motors)

Hub motors segment is anticipated to hold more than 70% e-bike drive unit market share by 2036. These motors are the most common e-bike motors because they are simple, lightweight, and cheap to make. Hub motors are electric motors in the hubs of the bike's front or rear wheels. Their demand is driven by less maintenance because they run independently and do not stress the drivetrain.

Moreover, MAHLE SmartBike Systems, an eBike division of automotive component supplier MAHLE, introduced its X30 drive system on June 13, 2024. Its new hub motor weighs 1.9kg and has 45 Nm torque (compared to a mid-drive motor) for exceptional performance on any terrain. Thus, the MAHLE X30 has revolutionized hub motors and lightweight eBike systems driving market expansion.

End use (OEMs, Aftermarket)

By the end of 2036, original equipment manufacturer (OEM) segment is projected to account for more than 95% e-bike drive unit market share. OEMs occupy the highest share owing to the presence of established OEMs such as Robert Bosch GmbH, Yamaha Motor Corporation, Panasonic Industries, Continental AG, and Shimano which are aiding the market growth. Since these organizations invest heavily in product creation and development, competition is fierce. For instance, in September 2022, Ford invested USD 163.7 million to scale up the manufacturing of electric vehicle (EV) components at Halewood Plant, England.

Our in-depth analysis of the global market includes the following segments: