Digital Transformation Market Share

On the basis of geographical analysis, the global digital transformation market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in the Asia Pacific industry is predicted to hold largest revenue share by 2036, ascribed to upsurge in usage of cloud technologies among various industries, and growing number of small and medium sized organizations in the region. According to the SME Finance Forum, in the Asia and Pacific region SMEs comprise more than 98 percent of the total enterprises, and contribute about 17 percent to the national GDP in low-income countries, and about 40 to 50 percent in higher income countries.

Rapid growth in the use of mobile devices and social media analytics is also projected to fuel the progress of the market in the coming years. Moreover, the market in North America is expected to acquire the most significant share during the forecast period in view of the largescale usage of variety of online payment methods in the retail sector, high penetration of internet services, and strong presence of prominent market players in the region.