Digital Textile Printing Inks Market Trends

Growth Drivers

• Rising Popularity of Personalized Products Among People – Everyone, especially generation Z, is willing to spend more money on personalized products. A lot of such products are created with the help of digital textile printing, which is expected to boost the global digital textile printing inks market in the forecasted period. It is observed that globally, over 50% of customers are expecting to get everything in a personalized option as of 2022.
• Growing Trend of Customized Clothing to Look Unique and Special from Others – As per the reports in 2022, personalization increases customer satisfaction and chances of repeating customers by 90% worldwide.
• Increased Use of Promotional Wear and Soft Signages to Promote Brands – it was found that distributors of promotional products in the United States generated yearly sales income of over 20 billion dollars in 2021.
• Growing Demand for Luxury Home Textiles –Americans spent over USD 370 billion only for home décor, including furniture, furnishings, and lighting in 2020, as per a report, which is more than 6% from the year 2019.

Challenges

• Decrease in the Availability of Skilled Workforce – which needs to be tackled as the interaction of ink and textile involves many complexities.  The final appearance and quality of the print and color reproduction require certain pre, and post-treatments, which demands skilled labor in these fields.
• High Competition Among Major Digital Textile Printing Inks Market Players
• Environmental Concerns Regarding Sustainable Practices