Digital Tattoos Market size was over USD 4.27 billion in 2023 and is anticipated to reach USD 11.34 billion by 2036, growing at around 7.8% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of digital tattoos is estimated at USD 4.54 billion. The growth of the market can be attributed to the growing developments in material science and circuit printing technologies across the globe. Along with these, increasing application scope of digital tattoos in the medical sector for monitoring temperature, skin hydration and for analyzing brain signals is also expected to propel the growth of the market in the forthcoming years. Furthermore, digital tattoos can be implanted or printed on the body part and are able to exchange information with only a handshake. This fact is projected to offer ample growth opportunities to the market in the near future. Escalating developments in the healthcare sector globally is predicted to expand the market significantly. In 2018, the global healthcare spending per capita was more than USD 1,100, which is calculated to increase up to USD 1,500 by the end of the year 2050.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
7.8% |
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Base Year Market Size (2023) |
USD 4.27 billion |
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Forecast Year Market Size (2036) |
USD 11.34 billion |
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Regional Scope |
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The market is segmented by application into experiment and research, teaching, commercial, medical, electronic, and others, and others, out of which, the medical segment is anticipated to hold the largest share in the global digital tattoos market. This can be accounted to the increasing usage of digital tattoos by doctors and nurses in hospitals when they need quick access about patient’s medical history. Apart from these, growing use of these tattoos by people to be more in tune with their health is also predicted to boost the growth of the market segment in the years to come. Additionally, on the basis of type, the nano tattoo segment is predicted to observe notable growth during the forecast period, which can be credited to the surge in research and development activities associated with making exceptionally small tattoos that can swim through bodily fluids.
Our in-depth analysis of the global digital tattoos market includes the following segments:
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By Type |
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By Application |
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On the basis of geographical analysis, the global digital tattoos market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. Asia Pacific industry is anticipated to hold largest revenue share by 2036, impelled by growing advancements in the medical and electronics sectors in the region. In addition, increasing awareness levels about the benefits of routinely tracking their health is also expected to drive market growth in the region in the coming years. Moreover, the market in North America is anticipated to grab the largest share during the forecast period owing to the large population of millennials opting for digital tattoos as a result of high disposable income, and strong presence of prominent market players in the region.
In 2020, Google started working on a smart tattoos project called Skin Marks that, when applied to skin, transform the body into a living touchpad via embedded sensors.
The product is an effort to create the next generation of wearable technologies.
Author Credits: Parul Atri
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