Digital Signage Software Market Trends

Growth Drivers

Demand for 4K Digitized Sign Displays- The digital signage solutions offered by 4K digitalized signs with software provide customers with ultra HD displays that showcase products and services with stunning realism. This is expected to drive growth in the global digital signage software market in the coming years. For example, 4K displays have four times as many pixels as Full HD, resulting in superior visual effects compared to other types of displays.
Advancement in Display Technologies– The display components used in advertising such as OLED, LCD, LED, and UHD have advanced significantly. These technologies are supported by software that helps improve the quality of advertising content. Digital poster providers across all industries are adopting these technologies, which is expected to increase the growth of the global market in the coming years. In India, 84 percent of all TV shipments in 2022 included smart TVs with LED, UHD, HD, and LCD displays.
Increasing Adoption of cloud-based digital signage solutions by businesses during COVID-19- In light of the ongoing COVID-19 pandemic, the adoption of cloud-based digital signage solutions by businesses has seen a significant increase. This trend has created a lucrative opportunity for market players to capitalize on from 2024 to 2037. The demand for smart digital signage has also risen, driven by the need for efficient communication and information dissemination in the face of the pandemic. As a result, the market for digital signage is expanding rapidly, with businesses recognizing the benefits of cloud-based solutions for their communication and marketing needs.

Challenges

Issues Related to the Security of Digital Signage- Without adequate physical security measures, the digital signage software is vulnerable to tampering by anyone. This highlights the need for a robust security system to prevent unauthorized access and display of videos by hackers through digital signage, which could negatively impact customers. Failure to implement such security measures could limit the growth of the global market in the foreseeable future.
High initial cost of integration
The complex structure of the taxes imposed on digital signs and screens

Digital Signage Software Market: Key Insights

Base Year	2024
Forecast Year	2025-2037
CAGR	15.6%
Base Year Market Size (2024)	USD 11.32 billion
Forecast Year Market Size (2037)	USD 74.52 billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of digital signage software is estimated at USD 12.73 billion.

The digital signage software market size was valued at USD 11.32 billion in 2024 and is set to cross USD 74.52 billion by the end of 2037, expanding at more than 15.6% CAGR during the forecast period i.e., between 2025-2037. Advancement in display technologies , Rising adoption of data analytics , and penetration of cloud based technologies will boost the market growth.

North America industry is predicted to hold largest revenue share 31% by 2037, due to increasing demand for digital signage in the region.

The major players in the market are Broadsign International, Inc., Scala, Omnivex Corporation ,Mvix,Inc., Rise Vision, Inc., Barco., Siemens, Daktronics, BrightSign LLC, Panasonic Holdings Corporation, SHARP CORPORATION and others

Digital Signage Software Market Trends