Digital Signage Software Market Outlook:
Digital Signage Software Market size was valued at USD 11.7 billion in 2025 and is projected to reach USD 39.8 billion by the end of 2035, rising at a robust CAGR of 13% during the forecast period, i.e., 2026 to 2035. In 2026, the industry size of digital signage software is assessed at USD 13.2 billion.
The increasing production network of digital signage software is expected to fuel market growth during the forecast period. The main raw materials, such as display panels and semiconductor modules, required for the production of digital signage software, have a vast availability in various regions. As reported by the Semiconductor Industry Association in July 2023, global sales of semiconductors surpassed 1 trillion in 2022. In 2022, semiconductor companies in the UK generated a revenue of USD 12.9 billion. This forms a foundation for assembling digital signage hardware, showing a consistent dependence upon the worldwide suppliers. These primary raw materials undergo assembly fabrication in original equipment manufacturers or OEMs that are usually situated in the Asia Pacific. However, the software development, crucial for software management, is particularly developed in Europe and North America, with a staggering investment in research and development.
The market is also expected to expand due to the rapid adoption of cloud-based solutions, continuous advancement of display technologies, and consistent development of AI. As reported by the European Commission in December 2023, 42.5% of the enterprises in EU nations adopted cloud services in 2023 for storage, mailing, and software management purposes. The development of AI and display technologies is driven by a wide range of companies and government research institutions operating in different countries, contributing to increasing the market availability of raw materials required for the production of digital signage software. In addition, the integration of advanced versions of the mentioned technologies has led the software to deliver more dynamic and engaging signage experiences to the users.
