Digital Signage Software Market Share

North American Market Forecast

North America is anticipated to hold the largest market share over the forecast period of about 31%. The retail industry has witnessed substantial expansion over the years, characterized by the incessant efforts among organizations to enhance product quality through extensive research and development. This has resulted in an abundance of suppliers in the market, further boosting growth. One of the most significant trends driving this growth is the increasing demand for digital signage, particularly in the United States and Canada. The region's rising expenditure on advertising is expected to propel market growth even further. In a fascinating revelation, studies indicate that over 70% of American consumers are more inclined to visit new stores because of digital signage, highlighting the technology's potential to revolutionize the retail industry.

European Market Statistics

The European digital signage software market is anticipated to hold a significant market share by 2037. The market is experiencing growth due to the rising utilization of digital technologies like LED, LCD, and projections for displaying various types of content such as streaming media, digital images, videos, and other information. Automotive leaders in the region are also adopting digital signage solutions to enhance customer experience, which is expected to further boost market growth in Europe.