Digital Signage Software Market Segmentation:
Location Segment Analysis
The in-store segment is expected to account for a market share of 72.5% during the forecast period, owing to the growing demand for digital signage in the retail industry to enhance customer experience. Chain stores are integrating digital display solutions into their marketing procedure, fueling the demand for digital signage software. In September 2024, Samsung unveiled its involvement in the installation of commercial LED displays in the American flagship store located at the Westfield Century City Mall, Los Angeles. The in-store displays are managed by Good America with the use of the cloud-based MagicINFO digital signage platform of Samsung.
Type Segment Analysis
The video walls segment is anticipated to acquire a revenue of 28.1% by the end of 2035, attributed to the growing demand for immersive visual experiences across different industries. Companies are increasingly deploying video walls in public spaces, accelerating the use of digital signage software for content and multimedia management. Technology companies are also continuously developing video walls, capable of being deployed in public places. For example, in June 2023, Samsung unveiled the Wall for Virtual Production (IVC Model), a new product in the organization's digital signage lineup. The product is enabled with LED walls and real-time visual effects technology, allowing users to reduce time and cost in content management.
Component Segment Analysis
By 2035, the hardware segment is poised to hold a remarkable revenue share, owing to rising demand for displays, screens, and others across several sectors. Companies are investing in the development of hardware technologies required for the effective functioning of digital signage software. Continuous development of display technologies is also driving the dominance of the segment. One such example is the launch of new Neo QLED, MICRO LED, and OLED lineups by Samsung in January 2023. The new product line is delivering a premium experience and wider viewing options to the users of digital signage software.
Our in-depth analysis of the market includes the following segments:
|
Segments |
Subsegments |
|
Type |
|
|
Component |
|
|
Resolution |
|
|
Location |
|
|
Signage Size |
|
