Digital Pregnancy Test Market size was over USD 160.03 million in 2024 and is anticipated to cross USD 358.46 million by 2037, growing at more than 6.4% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of digital pregnancy test is estimated at USD 168.74 million.
The increasing birth rates globally, along with the growing investment in the innovation of technologically improved products are expected to fuel the growth of the market. The growth of the digital pregnancy test market can also be attributed to factors, such as, the increasing awareness among the population to control the rising birth rates and the rising middle-class population in the emerging economies on a global level. According to the data by the World Health Organization, in January 2020, approximately 0.77 million girls aged below 15 years and 12 million girls aged between 15-19 years give birth each year in the developing countries. It has been estimated that more than 10 million unintended pregnancies are registered each year among 15–19-year-old adolescent girls. Such increasing number of adolescent pregnancies has massively increased the requirement for digital pregnancy test kits and devices. Traditional pregnancy test kits, including cup test kits and strip test kits, results in symbolic results of the test such as lines or colour code format, where, there is a high chance of misinterpretation by the user. On the other hand, digital pregnancy test kits have eliminated such possibilities by providing a digital response. The advanced and improved benefits of digital pregnancy test kits over the traditional test kits have boosted the growth of the digital pregnancy test market over the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
6.4% |
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Base Year Market Size (2024) |
USD 160.03 million |
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Forecast Year Market Size (2037) |
USD 358.46 million |
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Regional Scope |
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The market is segmented based on product type into branded test kits and private test kits, out of which, the branded test kits segment is anticipated to grab the largest share by the end of 2021, on account of increasing technological advancements and growing investments by the major players. Moreover, increasing government approval for digital devices globally is also projected to contribute to the growth of the segment during the forecast period. Based on sales channel, the offline segment held the largest share in the global digital pregnancy test market during the forecast period on the back of easy availability of digital test kits in medical stores, backed by the growing concerns for adolescent pregnancies in the developing and under-developed countries.
Our in-depth analysis of the global market includes the following segments
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By Products |
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By Usability |
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By Sales Channel
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Geographically, the digital pregnancy test market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. Asia Pacific industry is anticipated to hold largest revenue share by 2037, owing to increasing birth rates and the rising population in the region.
North America Market Analysis
Moreover, the increasing number of adolescent pregnancy rate in the region is expected to boost the market growth. The digital pregnancy test market in the North America is anticipated to occupy the largest share in terms of revenue throughout the forecast period, owing to the growing healthcare investment, accompanied by the presence of leading digital pregnancy test kit product manufacturers.
Author Credits: Radhika Pawar
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