Digital Experience Platform Market Share

North America Market Forecast

In North America, the digital experience platform market will hold a share of about 37% by 2037. Several startups and SMEs are leveraging digital experience platforms to improve customer experiences in the region. For instance, in March 2022, a partnership between IBM Corporation and Adobe, Inc. was expanded for the development of AI-driven weather data and Adobe experience platforms. This can be attributed to the presence of a well-established IT infrastructure, the increasing acceptance of digital transformation initiatives, and the growing focus of companies on improving customer experience.

Asia Pacific Market Analysis

Digital experience platforms will be a significant part of the Asia Pacific market by 2037 with a share of 27 percent. Data-driven decision-making is becoming increasingly important in the region as digitization increases. From USD 190 billion to over USD 220 billion in FY22, the digital economy in India has grown by more than 15%. According to current growth rates, the digital industry will reach USD 390 billion in 2027. DXPs allow businesses in the region to quickly and cost-effectively create and manage digital experiences for customers.