Digital Experience Platform Segmentation
Deployment Model (Cloud, On-Premise)
The cloud segment is expected to capture 56% share by 2037 due to its adaptability, scalability, and economical nature. Cloud-based DXPs facilitate real-time updates, smooth integrations, and access from anywhere in the world. The increasing prevalence of remote and hybrid work environments has further propelled cloud adoption. Moreover, cloud models adapt to ongoing innovation through automation, AI, and analytics, which makes them a desirable option across all sectors. A prominent instance of cloud integration in the digital experience platform market is Liferay's partnership with Google Cloud. In 2024, Liferay introduced its DXP on the Google Cloud Marketplace, aligning with Saudi Arabia's Cloud First Policy to speed up digital transformation. This collaboration offers businesses scalable, low-code solutions and smooth legacy system integration, improving tailored customer experiences.
End use (Retail, BFSI, Healthcare, IT & Telecom, Manufacturing, Education)
The retail segment is predicted to hold a notable digital experience platform market share of around 30% through 2037, propelled by the trend towards tailored, omnichannel shopping experiences. Retailers are utilizing DXPs to consolidate customer information from both online and offline channels, facilitating targeted marketing and engagement efforts. The growth of e-commerce, mobile commerce, and social shopping has sped up digital transformation within the retail industry. Additionally, DXPs provide capabilities such as real-time inventory management, dynamic pricing strategies, and AI-powered recommendations. Consumer demand for seamless, convenient, and coherent brand interactions further bolsters this growth.
Our in-depth analysis of the global digital experience platform market includes the following segments:
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