Digital Asset Management Market Size

Digital Asset Management Market size was over USD 6.77 billion in 2024 and is anticipated to exceed USD 49.97 billion by the end of 2037, growing at over 16.4% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of digital asset management is evaluated at USD 7.67 billion.

The market growth is mainly owing to the increasing demand for digital content across various industries, such as media and entertainment, retail, healthcare, and education. The rise of social media and the need to create and manage engaging digital experiences for customers are also driving the growth of the DAM market. As of the year 2021, there are nearly 4.5 billion social media users worldwide, which represents 56% of the total global population. The Digital Asset Management (DAM) market refers to the software solutions and tools that organizations use to store, organize, manage, and distribute their digital assets, such as images, videos, documents, and other multimedia files.

In addition to this, it was noted that the average person spends 2 hours and 25 minutes per day on social media. Facebook is the largest social media platform, with over 2.9 billion monthly active users as of the year 2021. Instagram had over 1.2 billion monthly active users as of 2021. Social media advertising spending was noted to reach USD 110 billion in the year 2021. The most popular type of content shared on social media is images. These statistics demonstrate the immense influence that social media has on the way people interact with each other and consume content online, as well as the significant opportunities for businesses and marketers to reach and engage with their target audiences through social media channels. Hence, these factors are expected to add to growth of the global digital asset management market over the forecast period.