Digital Agriculture Market Analysis

Component Segment Analysis

The hardware segment is expected to retain around 63% of the digital agriculture market share through the forecast period, driven by the demand for sensor technologies and agricultural equipment. Sophisticated equipment such as IoT sensors, drones, and robot systems is the basis for precision agriculture activities in worldwide markets. Investments in hardware enable comprehensive data collection and autonomous field operations, maximizing farm productivity and resource utilization. In November 2023, John Deere introduced new innovations at Agritechnica 2023, including improved AutoPath full-field guidance line functionality that is more applicable and offers new crop applications. The system is a 24/7 application capable of best-in-class precision digital tools and agronomic knowledge, offering outstanding performance. The precision agronomics offering represents a breakthrough in helping farmers achieve a minimal environmental footprint while increasing production.

Application Segment Analysis

The precision farming and farm management segment is projected to hold a 46% digital agriculture market share by 2035, reflecting an increase in demand for comprehensive agricultural solutions. End-to-end farm management platforms integrate various technologies, including IoT, AI, and data analytics, to automate processes from planning to harvest. The solutions allow farmers to maximize resource utilization, crop monitoring, and overall operational effectiveness using data-driven solutions. In November 2023, Syngenta Group and CNH Industrial joined forces to integrate Syngenta's Cropwise platform with Case IH and New Holland Agriculture's digital platforms, enhancing support for farmers. The collaboration facilitates seamless data sharing between Syngenta's crop protection analytics and CNH's machinery management systems, thereby easing decision-making. 

Offerings Segment Analysis

The advisory services segment is predicted to account for a 39% digital agriculture market share by 2035, with growing farmer interest in specialized advice and personalized recommendations. Online advisory platforms analyze comprehensive agricultural data to provide tailored advice on crop management, resource allocation, and sustainable practices. Advisory services fill knowledge gaps and enable informed decision-making across various agricultural operations and geographical locations. In November 2023, Bayer AG presented end-to-end digital agriculture innovations at Agritechnica 2023, underscoring its continued support for digital solutions in the transition to regenerative agriculture. Bayer's digital flagship FieldView already covers more than 220 million acres worldwide and is recognized as the industry leader's digital agriculture platform. This continued growth in advisory services is crucial for enhancing agricultural productivity and sustainability globally.

Our in-depth analysis of the digital agriculture market includes the following segments: