Digital Agriculture Market size was valued at USD 27.1 billion in 2024 and is expected to reach USD 140.58 billion by 2037, registering around 13.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of digital agriculture is assessed at USD 30.21 billion.
The growth of the market can be attributed to the penetration of smart devices in agriculture market, and rising market digitalization. Digital agriculture provides a digital platform for the transaction of agriculture products, directly from farmers to traders or consumers. Similar to other online marketplaces, agriculture marketplace offers transparency, traceability, and sustainability, which is estimated to drive the market growth. Moreover, due to COVID-19 pandemic, farmers across the globe are experiencing financial losses. In fact, various studies displayed that more than 65% of the farmers had to sell their produce at a lower price, despite the hike in food prices. Further, digital marketplace provide farmers with a platform to sell their produce globally, and also offers a fair competition in the market. Such factors are further estimated to boost the market growth. Along with this, the scope for global expansion, and increasing investment in digital agriculture, backed by rising demand for food, are some other major factors, anticipated to promote the market growth. Additionally, government initiatives to combat global hunger, are also estimated to encourage the market growth. According to the Food and Agriculture Organization (FAO), by 2050, food production will need to increase by 60% to feed a world population of about 9.3 billion.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
13.5% |
Base Year Market Size (2024) |
USD 27.1 billion |
Forecast Year Market Size (2037) |
USD 140.58 billion |
Regional Scope |
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The market is segmented by business channel into business-to-business (B2B), business-to-consumer (B2C), and others. Out of these, the business-to-business segment is anticipated to hold the notable share in the global digital agriculture market over the forecast period on account of increasing presence of farmers and agriculture product traders at the digital marketplace, along with the advantages, such as, direct transactions, reasonable prices, and transparency, provided by market place.
Our in-depth analysis of the global market includes the following segments:
By Business Channel |
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By Product |
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On the basis of geographical analysis, the global digital agriculture market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific industry is poised to dominate majority revenue share by 2036, due to increasing penetration of digitalization in the agriculture industry, along with growing government focus on improving agriculture. Moreover, a large section of the population in countries, such as, China, and India, is employed in agriculture sector. According to the data by the India Brand Equity Foundation (IBEF), about 58% of India’s population is dependent on agriculture for livelihood. Such factors are estimated to boost the market growth. The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the increasing adoption of advanced technology in the agriculture industry, backed by rising investment in the industry, along with the growing need for smart agriculture solutions.
November, 2021: The AGCO Agriculture Foundation announced a three-year partnership with Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS) with the aim to increase student representation in the agriculture industry.
August, 2021: Cranswick plc donated 20,000 Euros to Farm Africa to unlock the potential of agriculture to transform rural Africa.
Author Credits: Nilanjana Ray
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