Digestive Health Products Market Analysis

Product (Dairy Products, Cereals, Non–Alcoholic Beverages)

Dairy products segment is set to capture over 70% digestive health products market share by 2037. The market is driven by the rising trend of consumers favoring preventive healthcare and the creation of effective probiotic strains for dairy products that reduce inflammation in the intestines and boost immunity and gut health.

Over the next ten years, it is anticipated that the global per capita consumption of fresh dairy products will rise by 1.0% annual rate. Because of their distinct flavors and health advantages, functional drinks such as kombucha, sports drinks, and relaxation drinks have become much more popular. Prebiotics and probiotics are two examples of functional ingredients that are anticipated to be added to non–alcoholic beverages, which is anticipated to help the digestive health products market expand.

Ingredients (Probiotics, Prebiotics, and Food Enzymes)

The probiotics is estimated to gain the largest market share during the forecast period. The rising public knowledge of probiotics' potential health advantages, including their ability to enhance immune function, improve digestive health, reduce inflammation, and promote mental health, has led to a rise in the popularity of these substances in nutritious foods and nutritional supplements.

This trend is partially fueled by rising interest in natural and healthful food options as well as increased concerns about wellbeing and health. The rising demand for the ingredient is prompting a number of industry participants to introduce new goods, which is fueling the market's expansion.

For instance, in March 2023, Good Culture and the biggest dairy cooperative in the United States worked together to launch a new product named Good Culture Probiotic Milk. The product is called Bacillus coagulants GBI–30, 6086, and it is a lactose–free, long–life milk that contains the probiotic BC30. The milk is a nutritious choice that helps enhance digestion and support gut health because it contains BC30 probiotic.

Our in–depth analysis of the digestive health products market includes the following segments: