Digestive Health Market Trends

Growth Drivers

• Growing Cases of Functional Digestive Disorders such as Malabsorption on the Back of Chronic Diseases including Chronic Pancreatitis - Malabsorption symptoms include difficulty in digestion, inefficient absorption of nutrients from digestive foods, and excretion issues. Regular drinking habits, genetic cystic fibrosis, or incidence of intestinal surgery are some common causes of malabsorption. The rising prevalence of such disorders is anticipated to increase the utilization rate of digestive health market products by the end of the forecast period. Over 73,000 people in 33 countries are suffering from digestive disorders. Moreover, every 4 in 10 adults in the world has a functional gastrointestinal disorder.
• Rising Population of Elderly Using High Amounts of Medications such as Antibiotics – The body of older persons is generally weak and their organ capacity slowly starts to deteriorate. As a result, their digestive system also weakens which generates a need for digestive health market products for survival. Thus, the large pool of the geriatric population is expected to bring lucrative growth opportunities for market growth. The United Nations estimates that by 2050, 1 in 6 people would be over 65, up from 1 in 11 in 2019.
• Increasing Desire for Unhealthy Foods Comprise of Fast Foods and Junk Foods – With people being indulged in their busy lives, the focus towards eating unhealthy foods has increased owing to their taste, and convenience. However, the outcome of eating unhealthy food items is the development of diseases and disorders in the body which in turn, is expected to increase the demand for digestive health supplements to restore health.  According to the World Health Organization, every year, around 420, 000 people worldwide die and an estimated 600 million get sick from eating tainted food, losing nearly33 a million years of healthy life.
• Urging Consumption of Heavily Processed Food Products Involving Renal Health Issues and Unsettle Digestion - In the United States, the consumption of ultra-processed food including sugar foods, frozen dinners, ready-to-eat meals, and others, increased from around 54% in 2002 to approximately 57% in 2018.
• Propelled Demand for Dairy Products Causing Symptoms of Lactose Intolerance – Digestive health products are highly in demand in the dairy industry. The high usage of probiotics and food enzymes in milk, cheese, yogurt, and other dairy products is anticipated to expand the market size. Globally, more than 6 billion people consume milk and milk-based products and the consumption is highest in Europe, North America, Israel, Australia, and Costa Rica.

Challenges

• Higher Cost of Digestive Supplements – Digestive supplements are not something everyone can buy as they are not covered under insurance and are not under the control of the U.S. Food and Drug Administration. Also, the process of manufacturing and storing gut health supplements such as probiotics are very expensive rising the cost of the product.
• Indefinite in the Tax for the Food Industry
• Strict Rules to be Followed Before the Launch of New Products