Digestive Health Market Share

North American Market Forecast

The North America digestive health market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2037. The growth of the market can be attributed majorly to the increasing technological advancement to build products in the probiotics and prebiotic space. Also, the rising awareness about health and fitness along with the rising number of health-conscious people is also estimated to increase the adoption rate of digestive health products. Further, the presence of a strong healthcare network in the region, along with the availability of supportive policies by the regulatory bodies that promote the market players to opt for various types of supplements and nutritional additives, such as probiotics dietary supplements over a large target population is also anticipated to contribute to the market growth in the region. In addition, the region's expanding healthcare industry and rising healthcare expenditure are also anticipated to boost market growth during the forecast period. As per the Centers for Medicare & Medicaid Services, it is revealed that in 2021 healthcare spending in the United States reached USD 4.3 trillion or USD 12,914 per person which is equivalent to 18.3% of the region’s GDP.