Digestive Health Market size was valued at USD 4.8 billion in 2024 and is set to exceed USD 15.25 billion by 2037, registering over 9.3% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of digestive health is evaluated at USD 5.16 billion.
The market growth is primarily driven by the rise in digestive disorders including irritable bowel syndrome, constipation, gastroesophageal reflux disease, diverticular disease, and gut infections, a growing inclination of people for fresh, safe, and natural foods, and increasing concern for society on their health. Nearly 15 million adults have an ulcer which makes up approximately 6% of the total adults and around 37 million people visited the hospital for diagnosis of their digestive system. Furthermore, the growing geriatric population is first in line to suffer gut health disorders. Thus, the rise in the number of older persons is attributed to an increase in awareness about digestive health market in the near future.
Besides this, a growing number of gut-conscious clients who constantly seek preventive options and higher usage of supplements for gut health including prebiotics, food enzymes, and probiotics including Culturelle probiotics that maintain healthy digestion is expected to propel the growth of the global gastrointestinal health market. In order to support the immune system, nearly 77% of individuals are switching to food including yogurt drinks, and others. By 2030, one in six people on Earth is expected to be 60 years of age or older. 1.4 billion people are likely to be over the age of 60 by this time, up from 1 billion in 2020. In addition to the aforementioned factors, the rise in obesity cases along with increased lifestyle-related disorders among the population owing to poor eating habits and high consumption of processed, high-sodium, and ready-to-eat food items are expected to increase the demand for digestive health products. Furthermore, the rise in awareness about nutritional food additives and nutritional supplements is also considered to positively contribute to market growth.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
9.3% |
Base Year Market Size (2024) |
USD 4.8 billion |
Forecast Year Market Size (2037) |
USD 15.25 billion |
Regional Scope |
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Ingredients (Digestive Enzymes, Probiotics, Prebiotics)
The global digestive health market is segmented and analyzed for demand and supply by ingredients into digestive enzymes, probiotics, prebiotics, and others. The probiotics segment is anticipated to hold the largest market size by the end of 2037. The segment growth is attributed to higher consumption of probiotics, rising obesity cases, hectic work hours, and a growing number of the working population. Working in the schedules of changing shift patterns, especially in night shifts can affect your gut health causing loss of appetite and indigestion problems rising the need for use of probiotics. Moreover, according to a 2017 NHIS report, 0.5% (294,000) of children reported using probiotics or prebiotics in the previous 30 days.
Product (Functional Food & Beverages, Vitamins & Dietary Supplements)
The global digestive health market is also segmented and analyzed for demand and supply by products into functional food & beverages, vitamins & dietary supplements, and others. Out of these, the food & beverages segment is attributed to garner the highest segment share during the assessment period. The major factor attributed to the segment growth is the growing usage of probiotics in dairy products to aid intestinal inflammation and improve gut health and immunity. Furthermore, the inclusion of feed prebiotics and probiotics in non-alcoholic drinks such as relaxation drinks, sports drinks, and others is expected to benefit the market growth. Furthermore, growing consumer awareness about their diets and eatables is also estimated to raise the awareness level of digestive health in the upcoming years.
Our in-depth analysis of the global digestive health market includes the following segments:
By Product |
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By Ingredients |
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By End User |
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North American Market Forecast
The North America digestive health market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2037. The growth of the market can be attributed majorly to the increasing technological advancement to build products in the probiotics and prebiotic space. Also, the rising awareness about health and fitness along with the rising number of health-conscious people is also estimated to increase the adoption rate of digestive health products. Further, the presence of a strong healthcare network in the region, along with the availability of supportive policies by the regulatory bodies that promote the market players to opt for various types of supplements and nutritional additives, such as probiotics dietary supplements over a large target population is also anticipated to contribute to the market growth in the region. In addition, the region's expanding healthcare industry and rising healthcare expenditure are also anticipated to boost market growth during the forecast period. As per the Centers for Medicare & Medicaid Services, it is revealed that in 2021 healthcare spending in the United States reached USD 4.3 trillion or USD 12,914 per person which is equivalent to 18.3% of the region’s GDP.
Danone introduced the United Kingdom’s first formula tablet-based formula milk, Aptamil Tab. It is a pre-measured formula, manufactured in the collaboration with the Japanese food manufacturer, Meiji.
Cargill, Incorporated along with Continental Grain announced the complete acquisition of Sanderson Farms, Inc. In order to complete the purchase, Cargill and Continental Grain joined Sanderson Farms with Wayne Farms, a Continental Grain subsidiary, to create a brand-new, privately held poultry company.
Author Credits: Radhika Pawar
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